CVL Think | Plan | Do

The Background

QVC UK is in the process of defining its multi-channel retail strategy, embracing new routes to market, expanding beyond its core TV platform.

QVC recognised the need to conduct a review of its competencies and strategic options available to it. A competitive analysis was also sought.

"CVL provided the insights for us to understand the difference between multiple channels and multi channel retailing. The output from what was only a small engagement caused enough ripples that we asked CVL to repeat their workshop to a wider group of the senior management. Their work was both astute and thought-provoking."
Simon Leach Commercial Manager, New Media

The CVL Solution

In conducting the review and assessment of the strategic options, CVL:
- formed a concise SWOT of the business, covering all disciplines
- conducted workshops with senior management to debate these issues in the context of existing competitor strategies
- defined key success factors and weaknesses to help shape strategic development
- raised the key strategic questions to be addressed by management

The Benefits

- Gained an independently compiled, concise critique of the business
- Set out major strategic issues to be decided upon by management
- Outlined the broad multi-channel retail options available to QVC, referenced to successful competitor strategies in the market
- Created a strong sense of momentum for change in the business