CVL Think | Plan | Do

The Background

Metro International publishes free newspapers in over 100 major cities in 20 countries across Europe, the Americas and Asia to circa 23 million daily readers.

With pressure on maintaining print ad revenue growth, the business decided to embark on an ambitious programme to develop a global online platform that would link a worldwide audience through the innovative use of interactive content.

Due to the scale and complexity of the programme, Metro asked CVL for support in strategic planning and in managing a successful delivery.

"CVL gave us invaluable strategic and operational insight in this challenging digital mission. Their wealth of experience of digital media has added significant value to the strategies we have developed. On a personal level they are a real pleasure to deal with."
Tom Symonds, MD Digital

The CVL Solution

CVL has worked very closely with the business to define the overall strategy & business case, set up the programme and manage delivery. This encompassed all areas of the project from programme management and creative design to business analysis, technical architecture, package selection and financial modelling.

The Benefits

CVL has brought significant benefits to the programme, including a structured approach, informed technology input, programme management methodologies and commercial acumen.

CVL's experience of digital media is regarded as having added significant value to the Metro digital strategy. The CVL team's approach and ability to work within the Metro team has been instrumental in getting the programme on track.