CVL Think | Plan | Do

The Background

                                                         A new joint venture between UK public service broadcast companies has been created to offer a free-to-view satellite television service - known as Freesat.

This proposition encompasses the broadcast channels, EPG, set top box, satellite dish and the end to end customer experience. Part of the success of this service will be in its design and execution, including the role of retailers, manufacturers and installers.

The JV asked CVL to advise and support in the development of processes and with the interaction amongst JV partners, retailers and installers.

"CVL provide us with the specialist knowledge and experience that a media company like the BBC needs in this complex JV where we need to understand and work with retailers. Not only are they excellent at what they do but they are fun to work with too." Emma Scott, Managing Director Freesat (UK) Ltd

The CVL Solution

CVL supported the JV partners in retailer and installer planning and communications.

CVL developed the service processes, the customer journeys and a critical path identifying key dates and dependencies in the plan.

CVL also supported the proposition and helped in retailer understanding, including a detailed point of sale budget within the marketing plan.

The Benefits

CVL have enabled the JV to understand the implications of working with retailers. As a result they now have a better view of retail;
- buying and sourcing cycles
- range planning activity
- operational processes for
installation

CVL has introduced the JV management into key retail partners with the most relevant operational contacts and facilitated joint working and knowledge sharing.