CVL Think | Plan | Do

The Background

FREEDOM4 (formerly Pipex Wireless) is a WiMAX Network Operator. An alternative to xDSL, Cable, Leased Lines and 3G, WiMAX provides broadband wireless internet access.

WiMAX is designed as an all IP network solution and is optimised for the delivery of symmetrical and highly secure voice and data solutions.  

CVL was asked to provide FREEDOM4 with an interim product development team to help develop the company's product set from initial definition through launch and in-life support.

“CVL’s work made a fundamental impact upon every element of our business. They identified and made changes that were critical to our successful launch. The team was extremely knowledgeable and capable in every respect. I would recommend them without reservation.”
Brendan O’Rourke, COO

The CVL Solution

CVL was an essential business partner to FREEDOM4 through the full product development lifecycle.

CVL introduced expert development resources into the company to manage and deliver the full product development roadmap for the business.

This involved conducting market research into user requirements, producing product definitions, and developing high-level concepts into tangible end products.

This development cycle also involved the creation of a 'service wrap' to provide the end customer with a user experience that supported the brand values and drive revenues.

The Benefits

In a very short period, CVL's product development expertise has allowed FREEDOM4 to develop an extremely strong set of products from scratch into marketable output.  

CVL adopted a holistic approach to FREEDOM4's product development, carefully positioning the company's advanced technology and marketing approach within the service-based industry.