CVL Think | Plan | Do

The Background

As part of a long standing relationship, Argos eCommerce asked CVL to support them in the definition and initiation of a 3 year programme of development. The objective of the programme was to create a delivery schedule of continuous improvement for Argos.co.uk based on industry best practice, customer feedback and commercial criteria to achieve brand and revenue enhancing benefits for Argos and Home Retail Group.

"By working with CVL we were able to mobilise a delivery structure to support the  business quickly and efficiently, enabling the programme to hit the ground running. CVL provided a team of consultants with both functional and specialist experience to work alongside the Argos team. In addition to the delivery team, we greatly benefited from the specialist skills we were able to utilise in user testing and customer experience streams.   Through this programme we have developed a true working partnership and we know CVL are on our side."
Indira Thambiah, Head of eCommerce

               

The CVL Solution

CVL supported Argos though the strategic phase, defining and prioritising propositions using a Strategic Linkage Model based on user testing and competitor analysis. CVL also brought knowledge and experience of industry best practice and deliverability into the mix.

Once the programme scope was signed off CVL set up the programme governance and moved into the planning phase with Argos. The 3 year scope was broken down into a series of smaller releases supported by the appropriate project management disciplines.

CVL continue to work with Argos on the delivery of the programme, providing project management, business analysis and customer experience expertise.

The Benefits

The completed phases of the programme have been successfully delivered on time and on budget and are already reporting tangible financial and customer experience benefits.

Further phases are ongoing in partnership with CVL and will deliver further benefits to Argos customers and the Argos business.