CVL Think | Plan | Do

The Background

Openreach was set up by BT Group, to provide access services to communications providers - allowing them to resell broadband and PSTN access to the BT network. Openreach turned to CVL to develop a strategic framework with which to develop its B2B portal offering. CVL was tasked with developing a vision for the portal and a strategic framework to achieve this. The brief included the estimation of high level systems costs and a phased plan with milestones to achieve detailed specifications of the propositions and new capability requirements.

“BT commissioned CVL to undertake a strategy development project for Openreach to define the approach, planning methodology, business strategy and roadmap for our customer portal/website. The work involved a full engagement with internal business stakeholders, customers and technical teams to drive and define a coherent strategy for the business for the next 18 months. The output was detailed, structured and relevant, providing Openreach with a solid framework for taking the website/portal forward and providing a strategic linkage model from which all future developments and planning activities could be mapped against.”
Andrew Gregson, Senior Manager, Openreach.
 
 

The CVL Solution

CVL began by reviewing BT's existing strategy documents and conducted interviews to gain a complete stakeholder perspective. After this, CVL was able to generate Openreach's B2B portal strategic vision & strategic linkage model, which included draft propositions, capabilities and high level costs. CVL also prepared a phased plan of workstream activity to develop the detailed propositions and capabilities.

The Benefits

CVL's involvement was instrumental in achieving clarity and cross-business agreement as to the portal vision, goals and development strategy. CVL was able to devise a clear plan for developing detailed specifications including workstream definition, milestones, resources and timescales. Finally, its work across the entirety of Openreach achieved buy-in from disparate functions within the organisation to coordinate initiatives to support the portal development plans.