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Total Channel Retail

Total Channel Retailing (TCR) is the end to end management of physical products and digital assets from production to consumption.

TCR is about planning and managing how customers access your products & services – all customer-facing and supply-side channels need to be considered. An Integrated approach will mean aligning the experience across channels and the Stove Piped approach will mean differentiating the channels. Either strategy can work but it has to be clear to the customer and make sense in the execution.

TCR is about how customers access your products and services through the range of channels available to them in today’s broadband world.  TCR is also about how you enable customers to do this effectively through your propositions, processes and systems.

CVL has a strong track record in tackling these issues for Retailers, Media and Services clients.

CVL should be your partner of choice for TCR strategy, planning and delivery because we have the expertise and the experience; from warehouses to websites, DVDs to MP3s.