CVL Think | Plan | Do

Customer Experience Framework

Customer experience is at the heart of much of the work we do with our clients' development projects, whether they be focused on propositions, products, services or customer journeys. At CVL we believe in anchoring these strategic and operational decisions in a simple and easy to use tool – the Customer Experience Framework captures a set of principles and assets that the business uses as guidelines for these development projects.

The Customer Experience Framework approach follows through each stage of the project life-cycle from strategic review, business planning, into the customer experience design and development process.